Lip ID Color Adapt Gloss from Jemma Kidd’s cosmetic line for Target is a gloss that goes on clear, then adjusts to your lips’ pH to get the perfect shade for your personal chemistry. Can a lip gloss be that smart?

Rock & Republic’s cosmetics line is as sexy as their clothing line.

Givenchy’s Sun Reflection eye shadow quartet is the perfect shimmery addition to your summer beauty routine.

Jouer Cosmetics has just introduced a wonderful spring color collection that will carry you right through the summer. Soft neutrals are kissed with pink shimmer that work for every complexion.

There seems to be a number of products out now that promise to make your natural lashes longer, fuller, darker, and healthier. As someone who has always suffered from sparse, thin lashes and brows, I gave them a shot.