Organic, high-quality, eco-aware products that cost less than typical drugstore products – yup, it’s a reality, and it is called EOS. Evolution of Smooth.

All-natural solid perfumes from K. Hall Designs offer a wealth of lush scents.

Lip ID Color Adapt Gloss from Jemma Kidd’s cosmetic line for Target is a gloss that goes on clear, then adjusts to your lips’ pH to get the perfect shade for your personal chemistry. Can a lip gloss be that smart?

RSF Pharmaceuticals offers lab-created “age management” products. At least they are smart enough not to call it “anti-aging”