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Los Angeles Makeup Show

17 March 2009 1,240 views No Comment

I recently got the chance to check out the Los Angeles Makeup Show, and I have to admit, it was a bit underwhelming. With 60 exhibitors, there were some really fun products and lots of color, but overall, there was a lack of truly interesting and unique products. Some highlights:

: Powderpuff Squad’s pre-filled palettes

: Powderpuff Squad’s pink-tipped brushes

: Youngblood’s color minerals

: Stila’s summer collection

: Stila’s mother-of-pearl compact

: Kissable Couture

: Korres lip color collection

: Lash Control’s unique bottle design

: A body paint demon takes a break

: All About Face’s signature brushes

: For all your monster fur needs

: Naked Cosmetics’s huge variety of pigments

Stila’s summer collection, launching in May, with cosmetics infused with real pearl and real gold.

Mineral products were huge this show. Some companies we saw include: Youngblood, which started in 1996 with foundation and now includes a full color line, is gentle enough for use after harsh medical procedures; Alison Raffaele Cosmetics, which are free of parabens, talc, mineral oil, fragrance and gluten, and have been replaced with anti-oxidants, vitamins, peptides, and completely sustainable & biodegradable packaging; and Naked Cosmetics, which is 100% pure pigment powders in nearly 100 different colors. Korres and Becca were also there with new color collections

Lash Control, a mascara in a unique squeezy tube to prevent over-gobbing the brush (more on that later)

Pencil Me In eyeliners, which are pigment-rich and loaded with healthy ingredients like pine bark extract, shea butter, grape seed extract, and vitamins A, B, C, and E. Pencils come in 30 different shades, are less than $10 each, and the sharpener is built right into the cap.

All About Face Academy, founded by celebrity makeup artist Nakeah Fuller, focuses on small classes (only 6 students per class!) and real-life experience (she takes her students on jobs). Plus, they create and sell their own line of specially-designed makeup brushes – with complete instructions for those of you who can’t make it to LA for the Academy.

Kissable Couture lip gloss – very exclusive, very buildable, very ooh-la-la

Shadow Shields, one of those “why didn’t I think of that” products that is simple and ingenious. Self-adhesive half-moons that you stick under your eye. The shield collects eyeshadow dust so you don’t have to patch up your makeup before you have even left the house.